Southampton based recruitment agency, Opportunity China is the gateway for English teachers, Lecturers and Au Pairs to find exciting and enriching teaching positions in China.
Their website is essential for the business being the source of all the applications and the landing point for all marketing campaigns. The previous website was designed just two years earlier but quickly became obsolete and needed a huge revamp to bring it up to the current web standards making it accessible from mobile devices and make it stand out from the competition.
The website is build with WordPress and had a lot of disorganised contents saved all over the places so the panel was customised to make it easier to manage the content of every single section of the page layouts.
I didn’t want it to look like every recruitment agency websites so I took a different direction for the design. Speaking with the owner I found out that most candidates have never been to china before so I focused on feeding the curiosity of the visitor with photographs and video testimonials from previous candidates rather than bombarding them with boring information as soon as they reached the website.
I designed 13 different page layouts to use for the different sections of the website and created custom options tied to each single page to make it easy to manage every single bit of content.