Redesign & Development


Southampton based internet startup, Dividabill is a utility management service that aims to eliminate the hassle of shared utility bills for students, young professionals and rental agents.

The company was founded by three students straight out of university, and less than a year from its foundation  the company was looking forward to seal more partnerships with service providers and receive more investments. With a new marketing campaign already laid out the company wanted to give a “Wow!” first impression to new users, and asked us to help them achieve it.

I analysed the top 5 direct competitors in the sector and designed a website that stood out and is both friendly – for targeted users – and professional – for potential investors. The three areas I focused on were User experience, Brand consistency and Mobile accessibility

I started by analysing the previous web site and talking about what worked and what didn’t, unfortunately we didn’t have any web statistics showing users behaviours so in this stage we based our decisions on standard usability rules and set our main goals for the new web site.

The site-map was reorganised and I made sure that the users could get to any page on the website with a maximum of 1 – 2 clicks making it very easy and fast for the users to find information without at the same time filling the home page with links.

With a brand style guide at hand I decided on how to use the brand colours for the elements on the page and what font family and font sizes to use for the different heading types and paragraphs to maintain consistency with how the brand will be advertised on other marketing channels.

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